Sammy Hagar's digital media team needed to maximize tune-in of Sammy Hagar's

Pay-Per-View event and promote new merchandise. Through their relationship with mTouring, they provided two images and agreed to fulfill 5 free Pay Per View Codes and 10% store wide merchandise discount. 

mTouring created advertising targeting Sammy's engaged fans and lookalike fans on Facebook, Instagram, and in Messenger. Push messages were sent to over 5,000 fans interested in Sammy or similar artists. 

mTouring built and featured Sammy's Messenger Channel to immerse the visiting Fans in Sammy's content. Sammy's team posted the giveaway to their socials and included it in their emails.

The Campaign:

Reached 41,617 SuperFans

Generated 15,239 Clicks (36%CTR)

Subscribed  3686 New Users  

Completed 50+ Orders (7 Abandoned Cart Orders)

Collected 432 emails